If you follow us online or any other nonprofit, you’ve probably heard of “#GivingTuesday”. But who dubbed this a day and what is it?
Short Answer: #GivingTuesday is a “global day of giving fueled by the power of social media and collaboration.”
Longer Answer: #GivingTuesday was started by a NYC cultural center in 2012 to help nonprofits take advantage of widely recognized named days such as Black Friday and Cyber Monday. It is a way for nonprofits to turn the focus from consumerism to philanthropy and kickoff their end-of-year fundraising campaigns. It was estimated last year that 27,000+ organizations in 68 countries raised over $45 million on Tuesday, December 2, 2014.
For us at the Kelly Brush Foundation, we’re appreciative that during a season of such consumerism there is a way to turn the focus to the selfless and humble work of nonprofits in our communities, across the country, and all over the world. We don’t have a match or a particularly robust #GivingTuesday campaign, but rather prefer to use this opportunity to turn the focus on our grant recipients and how they inspire us. Here are some their stories >>
If you are considering making a year-end philanthropic gift, whether $10 or $100,000, please consider the Kelly Brush Foundation. And if you are making that gift, please consider making it today, Tuesday, December 1, 2015.
Oh, and if you’re shopping online this season, use AmazonSmile and support the Kelly Brush Foundation!
Here is the prepared infographic summarizing last year’s results: